According to Schuster (1974):
The heuristic approach to problem solving consists of applying human intelligence, experience, common sense and certain rules of thumb (or heuristics) to develop an acceptable, but not necessarily an optimum, solution to a problem. Of course, determining what constitutes an acceptable solution is part of the task of deciding which approach to use; but broadly defined, an acceptable solution is one that is both reasonably good (close to optimum) and derived within reasonable effort, time, and cost constraints. Often the effort (manpower, computer, and other resources) required, the time limits on when the solution is needed, and the cost to compile, process, and analyze all the data required for deterministic or other complicated procedures preclude their usefulness or favor the faster, simpler heuristic approach.
Thus, the heuristic approach is generally used when deterministic techniques or are not available, economical, or practical. (p.9)